Laurent Seyller

Laurent Seyller

e-commerce | marketing | strategy
Name:Laurent Seyller
Date of birth:March 15th, 1978
Address:68680 Kembs (France)
Phone:
Email:contact [at] laurentseyller.com
Website:
• Over 15 years of experience in the fields of business management, marketing and e-commerce • Experience in managing projects and teams • Master of Business Administration (MBA) in international marketing • Trilingual: french, german, english

WORK EXPERIENCE

03.2011 - present

1. Head of e-commerce

MasterFisch, Freiburg i.B. (Germany)
  • Strategic and operative management of all aspects of the BtoC e-commerce including
    creation and launch of the online store, business planning, team management,
    marketing activities, customer service, user experience, webdesign, content strategy,
    web analytics, SEO and SEM
  • Growth to market leader in the BtoC online sales of live aquarium animals in Germany, Austria and Switzerland
  • Continuous identification and implementation of business development initiatives
  • Development of the european and swiss market using a multi-store environment
12.2009 - 03.2011

2. Freelance Marketing Consultant

Freelance, Munich (Germany)
  • Marketing consulting for small and medium businesses in the photography industry
  • International business development support for internet startups (France / Germany)
  • Photography, web and graphic design
04.2007 - 03.2009

3. Marketing Manager

uwe electronic, Unterhaching (Germany)
  • Planing and development of the marketing activities (trade shows, PR, advertising)
  • Redesign and optimization of the website (Joomla CMS)
  • Internet marketing and search engine optimization (SEM, SEO, Google Adwords)
05.2003 - 10.2005

4. Marketing Project Manager

Somfy, Rottenburg a.N. (Germany)
  • Management of several marketing and sales projects in a matrix environment (Sales Force Automation, Customer Relationship Management)
  • Market Research Manager for Germany
  • Participation in the development of the annual business and marketing plan
  • Support of the sales and marketing directors at various strategic projects
05.2002 - 04.2003

5. Executive assistant

Somfy, Rottenburg a.N. (Germany)
  • Assistance for several top management projects (price policy, brand management, sales force management, HR management, …)
  • In charge of the internal balanced scorecard
  • Executive support for the preparation of strategic decisions and annual budget
12.2000 - 11.2001

6. Corporate Market Research

Acterna, Eningen u.A. (Germany)

Writing of a semimonthly electronic newsletter about company’s competitors as a freelance student.

EDUCATION

2004 - 2006

1. MBA, International Marketing

ESB - European School of Business, FH Reutlingen (Germany)

Master of Business Administration international marketing, FIBAA accredited

1998 - 2000

2. Master’s Degree, International Business

ESIDEC - Ecole Supérieure Internationale de Commerce, Metz (France)

« Responsable Commercial en Biens et Services Industriels » (Sales Manager for industrial goods and services)

1996 - 1998

3. Associate’s Degree, Industrial Engineering

Université Louis Pasteur, Strasbourg I (France)

DUT Génie Industriel et Maintenance

FURTHER TRAINING

11.2021 - 06.2022

1. Strategy @ HEC Paris

Online certificate

Online Certificate Strategy @ HEC Paris

  • Business Strategy
  • Corporate Strategy
  • Strategy Implementation

 

04.2009 - 11.2009

2. Online Marketing & Social Media

Parental leave

Advanced self-training in online marketing and social media.

10.2006 - 03.2007

3. Desktop and Web Publishing

Macromedia academy for new media, Munich (Germany)

Adobe Creative Suite Professional Training:
Photoshop, Indesign, Illustrator, Dreamweaver

Skills