03.2011 -
present
Head of e-commerce
MasterFisch, Freiburg i.B. (Germany)
- Strategic and operative management of all aspects of the BtoC e-commerce including
creation and launch of the online store, business planning, team management,
marketing activities, customer service, user experience, webdesign, content strategy,
web analytics, SEO and SEM - Growth to market leader in the BtoC online sales of live aquarium animals in Germany, Austria and Switzerland
- Continuous identification and implementation of business development initiatives
- Development of the european and swiss market using a multi-store environment